Sunday, June 12, 2011

Ethical Publishing Issue

Berita Harian publication has published a cartoon with a popular Japanese cartoon character, Ultraman, chased by a tragic tsunami on its newspaper and has displeased the audiences. People spread the news rapidly via the internet by using tools such as Facebook, Twitter and others.


Source from speakingtomato.com
They mainly claim that the publication should not making fun at the disaster since the incident has killed thousands of the Japanese.

Besides, authorities such as Kahiry Jamaluddin, the chief of UMNO Youth, and Elizabeth Wong, Bukit Lanjan Assemblyman cum Selangor state that such action is so wrong and they should apoligise for it. Consequently, the publication publishes a public apology on their newspaper and also in the internet for their action and they claim that the cartoon was not mean to poke at the Japan but instead, they are sympathise for the lost of the country.


The Seri Setia assemblyman, Nik Nazmi Azmi states that public should sign up to an online petition to fight against the “inappropriate cartoon.”


The publication should not publish such cartoon which is so ironic that indirectly teasing at the Japanese. Publishers should hold their publishing ethics and responsibility to not to publish news, information or even cartoon which is unethical and against to the publishing principles.

According to Kress and van Leeuwen (2006), every visual elements such as pictures, logos and signs that posted contain certain meanings and they will be understandable to the audience if they fit the context of the audience which under their range of understanding. 


The Japan tsunami and earthquake incident is considered as the most current world concerning issue and people all over the world are upset about it. The cartoon that published by Berita Harian which showing the Japan anime character running from the tsunami then brings message to the audience that they are actually making fun in this incident.

(307 words)



Reference

Kress, G. & van Leeuwen, T. 2006. Reading images. Chapter 1: The semiotic landscape: language and visual communication.

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