New forms of media publishing

Nowadays, internet has becoming the newest trend in the world. According to Naughton (n.d.), people rather read the online news, surfing the e-commerce, streaming of the radio by the internet than using the conventional ways. Internet therefore became the dominant role in the media ecosystem which is the predator and printed based media, and TV broadcasting as the prey.(Naughton ,J n.d.)

However, Schriver and Walsh (1997, 2006) claim the same concept that viewing a multimodal text is more effective to disseminate the message and create visualisation of the text to the audiences than just reading through the words. (Schriver,K.A 1997 & Walsh,M 2006)

Youtube, therefore an online video platform, has becoming the trend of the internet users by getting information due to its multi-modalities.

Source from thenextweb.com

Youtube is basically an online website that people can actually be the sender that post their video into it and share their information to others. It is now also one of the medium that companies and organisations spread their news and update to the people.

In May’s (2010) article, he  states that youtube has no longer the medium that provide entertainment information but has involved in the political field by becoming a ‘viable political communication channel.’(May, A.L 2010)

According to Dewdney and Ride (2006, pp. 253), digital media is a new tool for people to establish their purpose of communication among ourselves in this modern world. (Dewney, A & Ride, P 2006)

By applying this concept, Youtube is actually a platform for people to communicate via posting their video, providing links that relevant and audiences are able to leave their comments or even reply by posting another video clip.

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Here is an example of a YouTube video -- Angry bird prank call

References

Dewney, A & Ride, P 2006, The new media handbook, Routledge, Oxon.

May, A.L 2010, ‘Who tube?How YouTube’s News and politics space is going mainstream,’ The International Journal of Press/Politics, vol. 15, no. 4, pp. 499 – 511.

Naughton, J n.d., Blogging and the emerging media ecosystem,viewed 21 April 2011, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.

Schriver, K.A, 1997, ‘The interplay of words and pictures, Dynamics in document design: creating texts for readers, Chapter 6, pp. 361 – 441.

Walsh, M 2006, ‘ ‘Textual shift’: Examining the reading process with print, visual and multimodal texts,’ Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24 – 37.